Scaling Feedback Collection with AI Voice Agents

How a company automated user calls to boost review collection and cut operational costs.

The Problem

The company wanted to collect reviews and important customer insights through voice calls. But the process was fully manual, teams had to call each user individually, track responses, and log feedback. This approach demanded heavy time and manpower, drove up costs, and still delivered poor results with low connection and collection rates.

The Solution

We implemented an AI-powered voice calling solution that seamlessly integrated with the company’s Google Sheets and internal CRM.

The AI automatically initiated calls to users directly from existing databases.
Calls were managed end-to-end by the voice agent, ensuring consistency in tone and delivery.
After each call, the AI generated a clear summary of the conversation and logged it instantly into Google Sheets and the CRM.

This meant no manual dialing, no messy note-taking, and a smooth, scalable way to collect user reviews.

The Impact

The automation delivered results that transformed the company’s operations:

3x increase in call throughput, enabling outreach to hundreds of users daily without additional staff.
Response collection rate improved by 45%, thanks to timely, consistent follow-ups.
Operational costs reduced by 60%, eliminating the need for large manual calling teams.
80% faster reporting, with feedback summaries instantly available for analysis and action.

By deploying an AI voice agent, the company turned a costly, low-yield manual process into an efficient, scalable feedback engine—freeing up their team to focus on growth and customer strategy.